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A year of discovery.
A world of beers. A community of curious explorers. Your own year of discovery.
Start your beer yearTake a photo to add it to your journal.
Beer only, including NA · Cans & bottles · A sip counts · 21+
The community top ten
Unique discoveries · UTC periods · Weeks start Monday
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Top breweries
Discoveries loggedCounts reflect participating Big Beer Year members, not worldwide sales or drinking volume. One beer counts once per person per year. Ties share a rank; username order determines the ten displayed.
Your discoveries belong in the story.
Create your account, choose a username, and build your own beer year.
Join the communityThe idea behind the year
Take a fresh photo of the actual can or bottle, confirm that you tasted it, and keep a personal record of the discovery. Each unique beer counts once per year. Weekly and monthly lists show when those first discoveries were logged.
Inspired by the birdwatching adventure in The Big Year, this is your own year of discovery—through beers, breweries and the places they take you. An independent project, not affiliated with the film. Sign in to keep a journal across devices and choose whether to join the community.
Friends-and-family pilot planned for 2027, ahead of a full competition year beginning January 1, 2028. Explore at your own pace; drinking volume and speed earn no extra credit.
A new city.
Your next discovery.
Find breweries around you or plan a stop on your next trip. Follow a favorite style, or see what our community is discovering.

Listings: Open Brewery DB, directory snapshot October 16, 2026. Coverage is incomplete and listings can change. Check the brewery’s website for current hours and beers. Community counts describe the brewery across all locations, not visits to a specific taproom. No active sponsors.
First there was the Big Year.
Birders gave us the idea: spend a year looking closely, keeping a list, and discovering more of the world along the way.
One year. As many species as you can find.
For birders, a “Big Year” is a yearlong effort to identify and record as many different bird species as possible within a chosen area. It rewards curiosity, patience, travel, and a good set of field notes.
For an ABA Area Big Year, the American Birding Association sets rules for the calendar year and which observations count. Birders can compare their lists, but the pursuit is bigger than a scoreboard: every new sighting has a story.
Then came The Big Year.
The 2011 comedy follows three birders, played by Steve Martin, Jack Black, and Owen Wilson, as they chase a remarkable birding year. Their journeys turn a simple count into a story about friendship, ambition, and the thrill of the next discovery.
It made the idea irresistible: what if we borrowed that spirit of discovery for something we could enjoy with friends?

Same curiosity. Different discoveries.
The Big Beer Year invites you to explore beers, styles, and the breweries behind them. Photograph a beer you actually taste, keep a personal journal, and watch your brewery passport grow. Each distinct beer counts once during the year. Non-alcoholic beer counts and is always marked NA; cider and hard seltzer do not count.
Share discoveries with friends and follow the community. A sip is enough; drinking more or drinking faster does not earn extra credit. Go at your own pace and plan a safe ride.

My beer year
Your discoveries this week, this month, and this year.
Take a photo to add it to your journal.
Unique beers
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Breweries discovered
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Styles explored
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Export downloads a photo journal with every year. Open the downloaded HTML file in your browser to view, print, or save as PDF.
Entries and photos are saved privately to your signed-in account. Use the same account on your other devices. Optional export gives you an extra backup.
Part of the future Magellan Pass · Open to everyone during the prototype.
Your brewery passport
Meet the breweries behind your discoveries, across all years.
A world of discoveries
Finding your breweries…
Tap a bottle cap to explore a brewery.
Pins show brewery locations. A beer may be brewed at more than one site. Your check-in places are listed separately below.
Démo Brewing Co.
Follow a brewery beyond the passport. Visit our fictional paid partner to try updates, events and two annual badges.
Brewery names are looked up with Wikimedia to find public information. Your photos, beer entries, and check-in places stay in this browser.
Private friend challenges
Create a challenge and share its invite code with friends. Each unique beer counts once per member within that challenge, at your own pace. Non-alcoholic beer counts with an NA mark; cider and hard seltzer are excluded.
Friends' discoveries
Recent discoveries
Meet the community
Explore members and the countries they call home.
Meet Démo Brewing Co.
A made-up brewery. A real look at what could come next: updates, events and a collection of brewery badges.
From breweries you follow
There’s more to discover.
Sign in to browse profiles, country totals and brewery discoveries.
Join / sign inWhere explorers call home
Optional member-selected country, not check-in location. Only participating members with discoveries in the selected period are counted.
Find an explorer
Hops. Dreams.
A little Démo magic.
Démo Brewing Co.
Small batches. Tall tales. Good company.
Founded in 1999 by Tim Peterson · Spokane-ish, Washington
Follow with your account to see Démo’s updates in Community. Sample likes and event saves stay in this browser.
From the Démo team
Published by the brewery admin. Follow Démo to also see these in Community. No email or push notifications.
The latest at Démo
TUNES.
TERRIBLE PUNS.Friday, October 1 · 6 PM · Sample event
Our most questionable answers are on tap.
Bring your cleverest friends for trivia and acoustic music. There’s a seat for the designated driver and non-alcoholic options, too.
+ DE-LAGERA fictional crisp lager · Can artwork concept
A fresh start, in a can.
Meet Ctrl + Alt + De-Lager, the imaginary newest member of our lineup. More of a hop explorer? Our other fictional favorites are Placeholder Pale and Lorem Ipsum IPA.
1,000 curious explorers. One very happy brewery.
Imagine celebrating the number of people discovering your brewery, wherever they find your beers.
The brewery badge collection
Two badges to earn at Démo, with room for up to four badge designs per brewery, per year. New year, fresh progress. Earned badges keep their year and stay in your collection.
These are sample goals and progress, not your activity. A sip is enough and non-alcoholic beer qualifies. Repeating a favorite never adds to the annual unique-beer total. Brewery badges are a separate collection, with no extra points for drinking more or faster.
Preview a member’s collection across the years
Example badge cabinet. New seasons do not remove badges already earned.
Your community, coming into focus.
Démo is shown as an active paid partner. Its sample membership unlocks follower updates, events, two active annual badges and aggregate discovery trends. No real subscription or payment is created; pricing is still to be decided.
Audience snapshot
Illustrative figures · Last 30 days
- Followers
- 1,248 ↑ 18%
- Explorers discovering your beer
- 286
- Local explorers
- 64%
“Local” in this example means within 50 miles, among opted-in members with location data. Everyone else is excluded from the percentage.
Where discoveries happen
Example shares of opted-in, location-tagged discoveries
Future reports would use aggregate, opt-in data and hide small groups. No personal drinking histories or individual locations are shared.
Your publishing tools
- One-way news and photo posts
- Events for your followers
- Up to four annual badge designs
- Aggregate audience and discovery reports
Comments and direct messages would come later. Purchase-location reporting would need separate, optional data collection; it is not available today.
Come for the tour. Stay for the stories.
Join the Démo crew on October 16 for a peek behind the tanks. No tasting required, just bring your curiosity.
This illustrates a one-way follower update. No notifications are sent.
Brewery Admin
Your brewery. Your voice. Your community.
Checking brewery admin access…
Sign in to your brewery accountPosting as Démo Brewing Co.
Published posts are visible on the brewery page and in followers’ Community updates. Drafts stay in this workspace. No email, push notifications or private messages are sent.
Your posts
Edit a published post or save it as a draft to remove it from the brewery page and follower feed.
Your explorer profile
A name, a face, and a year of possibilities.
Sign in to create your username and profile.
Join / sign inCreate your profile to begin
Choose your username, country and avatar. Save your profile, then the world is yours.
Your profile unlocks the site right away. Your username and any uploaded image still need approval before appearing publicly. Joining the public community is your choice.
Sign outOr use your own image
Upload a photo or illustration you have permission to use. It stays private until a moderator approves it. Your chosen avatar appears in the meantime.
JPEG, PNG or WebP, up to 12 MB. The image is cropped square and resized before upload. No offensive, hateful, explicit or inappropriate images.
Admin
Review usernames, profile images, and member reports. This area is available only to authorized moderators.
Démo Brewing Co.
Manage the brewery’s updates and events in its own workspace.
Community review
Authorized moderators can access these review controls. Approve appropriate names and images; explain rejections so members can correct them.
Member reports
Moderator access
Grant access using the email a moderator uses to sign in. They will see this Admin tab when signed in. Moderators can review profiles and reports; only the site owner can grant or remove access.